In addition to designing social assets as well as a website banner, Jake created promotional materials for a couple trade shows that ThermaFuse participated in. This involved heavy InDesign use as well as knowledge of the various type of hair care products.
ThermaFuse is a unique hair care company that specializes in products made to be used with heat. They had just launched a website devoted to documenting the gossip that their customers (mostly hairdressers) hear while styling their clients hair. The site was a great place where ThermaFuse fans can share anonymous stories and have a sense of community. Jake developed a series of social images to promote the website. Below is one of the few that he produced.